Lifecycle Emails for SaaS

Get More Paid Users for Your SaaS with Emails

Generic emails get ignored. User-Journey monitors the progress of your users, so they'll receive emails that are actually relevant on a user-by-user case.

Manage your lifecycle goals

Lifecycle goals are tracked for each user individually and serve as a progress indicator for User-Journey.

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Write highly relevant emails

Write hyper-relevant emails that target one specific lifecycle goal your user hasn't taken yet.

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Automated sending & monitoring

User-Journey automatically monitors all your users progress and sends the right email whena user gets stuck.

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Connect your backend seamlessly

Integration takes 5 minutes. All you need is one POST request to communicate which user did what. No SMTP, DNS records or cronjobs needed.

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Usecases for Lifecycle Email Marketing

Make sure each user receives what helps them move from the current lifecycle goal to the next one.

Onboarding

Increase Activation

Many users sign up for your service, but don't take the necessary steps to get the value from it. It’s a lose-lose, they don't succeed and you don't get any paid plans.

Instead, send each user exactly what they need to fully leverage the value you are providing.

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Adoption

Increase Conversions to Paid Plans

Create sequences in which you give advice or offer personal help to users that didn't continue the ideal path in the journey.

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Retention

Reduce Churn

Create personalized emails to send to churned customers offering a discount or asking for what made them cancel.

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What prestigious founders say about lifecycle emails:

Alex Turnbull

Founder & CEO of Groove


[...], we're still reaping massive rewards from just a few days of work that we did a long time ago.

Allen Burt

Founder & CEO of Blue Stout


Lifecycle email marketing is [...] understanding and defining those steps, then sending emails at the critical points of that journey to help them take that next important step forward [...].

Irek Klimczak

Senior Project Manager at GetResponse


With marketing automation, you can collect important data along the customer journey – and use it to segment your list and personalize your content.

Free up to 360 emails each month

During early-access, you'll receive copywriting help from the founder for free

Professional

$47

/ month

Access to all features:


Send 15'000 emails per month (for ~5'000 new users per month)
Unlimited users
Unlimited events
Unlimited sequences
Unlimited emails per sequence
Start Building

for free, no credit card required

Early-Adopter Professional

$24

/ month

Same as Professional but lock in early-adopter pricing for at least one year.

Access to all features:


Send 15'000 emails per month (for ~5'000 new users per month)
Unlimited users
Unlimited events
Unlimited sequences
Unlimited emails per sequence
Start Building

for free, no credit card required

Starter

$0

/ month

Access to all features:


Send 360 emails per month (for ~120 new users per month)
Unlimited users
Unlimited events
Unlimited sequences
Unlimited emails per sequence
Start Building

for free, no credit card required

Popular Questions

Doesn't this take days?

While you can always spend more time improving your emails, User-Journey focuses on getting you up to speed with templates, AI drafts and sane defaults so you can get back to what you love doing.

If you use the templates as a starting point, you'll be done with journey planning and email writing in 20-30 minutes. The technical integration may also take further 5-10 minutes.

What is required to use User-Journey

User-Journey tries to take care of as much as possible so you only spend as much time as absolutely necessary.

You just need to bring a sending email address which probably already have. For each event that happens in your app, you'll need to make a very simple API request. No matter if you use code or a no-code platform, I'll gladly assist you in integrating User-Journey.

Do you provide any support?

Support via email and even life-chat is included with every plan, even the free one.

You can book an onboarding call with the founder for free too.

Can I use my own email design?

You can paste custom HTML and to send lifecycle emails that look like all your other emails.

User-Journey provides a clean basic template without bells and whistles in case you don't want to deal with HTML.

Who should use User-Journey

Software businesses can benefit the most from lifecycle emails. As a software business, you have data about the progress of each user in your backend already.

Any other questions or remarks?

Use the live chat widget on the bottom right to ask any questions you have, I'll be glad to help you or just have a chat 😁.

Start Building Your Lifecycle System

for free, no credit card required